Nimbus Case Study: Weatherbug
“We can attribute a 17% boost in eCPMs to adding Nimbus to our stack. We already had two headers in place, which makes the 17% bump that much more impressive.” — Ed, Head of Programmatic, Weatherbug
Weatherbug provides local weather forecasts and environmental data, national weather news, and important safety alerts to millions of users a day. As a free app, Weatherbug relies on advertising to bring in a majority of their revenue.
Challenge
Historically for Weatherbug, increasing revenue presented technical challenges. The additional partner SDKs significantly increased latency in the app, and their small team of three lacked the resources needed to manage that many integrations.
“I would say our biggest pain point has been latency. At one point, we had eight or nine different advertising SDKs, and the ads were just very slow.”
— Ed, Head of Programmatic
Without dedicated programmatic engineers, Weatherbug didn’t have a way to easily scale revenue efforts.
Solution
Nimbus’ engineering team worked with Weatherbug to build a custom client-side header bidding setup, which allows Weatherbug to maximize their exposure to demand partners with minimal SDK management. Through Nimbus, Weatherbug also has access to extensive reporting and a great account team helping them optimize the entire ad stack.
“We wanted a platform that offers a good range of partners, has really strong analytical reporting, and solid technical and customer service teams to quickly resolve any issues. You guys not only check all those boxes, but when we met with the engineering team, we really felt like you understood what we were trying to do.”
— Ed, Head of Programmatic
Results
Weatherbug has seen a 17% increase in eCPMs since integrating the Nimbus exchange. The strength of the Nimbus demand suite has added meaningful competition to the ad stack, and created a substantial revenue boost across all bidders used in Weatherbug’s custom setup.
Weatherbug is also leveraging Nimbus’ transparent reporting capabilities and the expertise of the Nimbus AdOps team to hone their monetization strategies and optimize beyond technical solutions.
“The client service team is exceptional and a huge advantage. We’re not waiting for problems to happen, we’re thinking about our business proactively. Most platforms say they’re publisher-first, but you give us a lot of really good insights that we’re not getting from any other partner.”
— Ed, Head of Programmatic
When asked if he would recommend Nimbus to others, Ed is enthusiastic.
“We would absolutely recommend Nimbus to other publishers. We already have. Nimbus has solid demand, with best-in-class technology. We really do believe that. You guys have a great product and continue to make it better. And we love your team.”
— Ed, Head of Programmatic