Demand <3 Nimbus
Become a Nimbus Partner
Our main objective is to connect publishers directly to their preferred demand partners through efficient and successful auctions. Our technology removes unnecessary hops by creating 1–to–1 buy/sell relationships and facilitating fully transparent marketplace transactions. Working with Nimbus, partners receive net new inventory and higher overall yield.
Nimbus is FREE for Demand Partners!
Nimbus does not charge any buyer to participate in an auction.
We pass along the net CPM in any given auction as presented by the demand response for any impression opportunity directly to the publisher.
Key Benefits
- Direct-to-Publisher Relationships: Nimbus and our rockstar account management team connect you directly to publishers. We facilitate a smooth handoff, ensuring all partnerships are connected 1–to–1 with the right point of contact on the publisher side. With this connection, you can build a budding partnership with publishers that will yield exponential benefits as you discover what makes their audience and inventory so special. Nimbus has a wide range of different publisher relationships across various platforms and categories (ie: CTV, News, etc.) and from different regions of the world (ie: APAC, EU, NA, etc.)
- More Working Media: Nimbus auctions connect buyers directly to sellers. We don’t take a cut of your CPM or the publisher’s. This means your ad spend is never diluted by the time you participate in the auction. More money equals higher CPM auctions, higher win rates, more impressions, and better performance.
- Trusted Inventory: Nimbus always provides a direct, transparent connection between the seller and buyer. Inventory sources are never obscured. Bid with confidence, knowing you are buying directly from publishers, not resellers.
- Selective Bidding: With Nimbus, you can pick exactly which publishers you want to work with in whichever countries and platforms you have demand. This significantly decreases the number of requests and responses required and reduces technical costs.
- Nimbus is Agnostic: Our number one goal is to provide a transparent, efficient, and unbiased auction environment. Nimbus does not have its own demand and lives by one simple rule: the highest bid wins.
“We saw publishers increase their revenue by 23% and their fill rate by 22% as a result of our partnership with Nimbus.”
“We saw publishers increase their revenue by 23% and their fill rate by 22% as a result of our partnership with Nimbus.”
“We saw publishers increase their revenue by 23% and their fill rate by 22% as a result of our partnership with Nimbus.”
“We saw publishers increase their revenue by 23% and their fill rate by 22% as a result of our partnership with Nimbus.”
Superior Technology
Stop paying for ads that aren’t viewable. Nimbus delivers extraordinarily high render rates by using a proprietary validation stack. Each winning creative is quickly checked for delivery issues to be sure the ad will be displayed properly. If we find that your creative won’t display, you won’t get stuck paying for ads that don’t perform the way you’ve intended.
Nimbus was designed to catch reporting discrepancies at the first possible opportunity. This feature — a tool unique to Nimbus’ real-time reporting dashboard — allows publishers to monitor performance and confirm that both Nimbus and demand partners are in alignment. Because we report in real-time, Nimbus is the first to know of any discrepancies and allows the publisher to quickly inform demand of any significant misalignment.
Our technology runs on oRTB, and can be easily integrated into your existing system. Our engineers offer expert guidance along the way to ensure a quick and successful connection.
- IAB oRTB 2.3–2.5
- IAB oRTB Native 1.1–1.2
- First price auctions only
- Seven Endpoint/Server locations around the globe
The Nimbus technical specifications include:
- Interstitial (MRAID, Static, Video)
- Banners
- Native
- Rewarded (MRAID, Static, Video)
